Freelance social media management, online content creation, blogging and community management.

Social Media Management

A formally trained Social Media Manager, Abby specialises in providing innovative, affordable social media solutions to small businesses and social enterprises.

With a particular flair for online community management, she enjoys growing and engaging online audiences using a range of social media tools.

Based in Southampton, Abby has an extensive local network including bloggers, business owners, and arts and heritage influencers. A national blogger, she is well connected with online parenting communities and freelance professionals.

Online Content Creation

Abby is experienced in creating online written and visual content. This includes provision of short form and long form posts, ‘likeable’ images, and  video content. Her work is tailored for each audience, ensuring posts are authentic, sharable and achieve a wide and relevant reach.


A respected blogger, Abby’s work is featured regularly at Mumsnet and across other parenting networks. She is able to consider sponsored posts that are of interest to her blog’s audience, or to write content specifically for your organisation or event.

Her areas of interest include a parent’s perspective on home life, current affairs, education, work-life balance and the pursuit of happiness.

Community Management

An experienced online community manager, Abby is currently working on a freelance basis with Mumsnet. Here she moderates and engages with users across a whole range of topics on this international platform.